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NEWTON ASARE / FOUNDER & PRODUCT LEADER

I build and scalesoftware companies.

I lead product vision, strategy, and teams across AI, fintech, and insurance, turning emerging technology into products people use and businesses that grow.

Explore my work
Company acquired
1
ClientDesk acquired by Trufla
Venture capital raised
~$4M
Including Reload’s $2.275M pre-seed
Years leading products
10+
Across AI, FinTech & InsurTech

AI.

Make intelligence useful.
Make autonomy trustworthy.

At Reload, I lead product vision and strategy for tools that help AI agents remember, collaborate, and work reliably.

Co-founder, CEO & Product Lead

AI infrastructure & user experience

Advancing the infrastructure behind AI agents and reimagining how people work, create, and collaborate with them.

FiredrillAgent simulation & evaluation
Firedrill’s agent simulation environment, connecting agents to synthetic tools and scenarios

Practice before production

Synthetic tools, data, and scenarios that help teams test AI agents before production.

Visit firedrill.run

Co-founder, CEO & Product Lead

MY LEADERSHIP

Product strategyFundraisingInvestor relations
Product focus & approach
The product problem
A completed task doesn't always mean an agent took the right actions.
Product focus
Realistic simulations, reproducible runs, and evidence that explains where an agent failed.
Agent evaluationSimulation designDeveloper experience

Test the whole workflow

Evaluate decisions across tools and data, beyond the quality of a single model response.

Make failures actionable

Connect expected outcomes to captured calls and resulting records so teams can investigate what happened.

Build a repeatable feedback loop

Reset the starting state and compare behavior across model choices and agent changes.

Multi-agent workspaces
Reload’s workspace demo showing agent activity, human approvals, and scheduled work

Move from AI chat
to an AI team.

A digital office for AI teams, with shared memory, connected tools, and human oversight.

Visit reload.work

Co-founder, CEO & Product Lead

MY LEADERSHIP

Product strategyFundraisingInvestor relations

FUNDRAISING LED

$2.275M

Pre-seed capital raised

PRE-SEED INVESTORS

Led by

Announced February 2026
Product focus & approach
The product problem
Useful business work crosses roles, tools, and time. A single conversation only gets so far.
Product focus
Coordinate agent teams around recurring work, shared context, permissions, and human approvals.
Multi-agent systemsHuman oversightWorkflow automation

Organize around the job

Bring agents and tools together around the actual work of running a business.

Make autonomy adjustable

Let routine work proceed within clear boundaries while keeping consequential decisions with a person.

Give teams shared context

Connect recurring workflows to a common memory so work can continue beyond a single session.

EPICAI developer tools
EPIC running inside Cursor with architecture and persistent context for coding agents

Help coding agents
remember the system.

Architecture and persistent context inside the editor, so coding agents stay aligned as a codebase grows.

Visit epic.dev

Co-founder, CEO & Product Lead

MY LEADERSHIP

Product strategyFundraisingInvestor relations
Product focus & approach
The product problem
Coding agents lose context, and local changes can drift from the larger architecture.
Product focus
Keep requirements, APIs, data models, and architectural decisions available inside the development workflow.
Context engineeringAgent memorySystem architecture

Give context a structure

Connect product requirements to the technical system an agent is expected to build.

Meet developers in their editor

Keep architectural guidance close to the work, where coding decisions actually happen.

Design for continuity

Carry system intent across coding sessions as the product and its codebase evolve.

2019 - 2023

FinTech.

Bring a founder's perspective
to a global bank.

Scotiabank / Product & innovation

Turn financial data
into everyday insight.

Global Innovation & FinTech Partnerships Lead

MY LEADERSHIP

Cross-department coordinationStakeholder alignmentProduct strategyFinTech partnerships
Scotiabank Advice+ personalized financial insights in the mobile banking app

Scotia Smart Money / Advice+

Led the Scotia Smart Money project, later launched as Advice+, connecting financial information to personalized money management insights.

Cross-department delivery

Coordinated product and engineering teams on open banking data-in capabilities, aligning stakeholders and technical delivery around personalized customer insights.

Explore the product

Emerging financial infrastructure

Explore what banking
could become.

Helped shape strategy across open banking, embedded banking, Banking-as-a-Service, and digital assets.

Led product and engineering teams on a distributed ledger proof of concept and a decentralized application exploring cross-border payments.

Open bankingDigital assetsCross-border payments

2015 - 2019

InsurTech.

Start with a real problem.
Build a company around the answer.

ClientDesk / 2015 - 2019

From a first product
to an acquired company.

Co-founder & CEO

MY LEADERSHIP

Product strategyFundraisingInvestor relationsPartnerships
ClientDesk platform across mobile, tablet, policyholder web portal, and broker dashboard
Platform brochure (PDF)

Led product strategy for a B2B SaaS platform connecting policyholder apps with brokerages’ existing systems.

Expanded the product into self-service, messaging, and payments, with partnerships supporting distribution.

Josslin Insurance’s Real Insurance app showing policy details, broker live chat, quotes, and claims

The Josslin Insurance app

Policy details, broker chat, and self-service for Josslin customers.

Explore the app announcement ↗

Consumer self-service

ClientDesk app with an in-app quote request for property insurance
In-app quotes
ClientDesk app for requesting changes to personal details, auto insurance, and property insurance
Policy changes
ClientDesk app with digital access to license, liability slip, vehicle ownership, policy and claim documents
Digital documents

Acquired by
Trufla Technology.

Read the acquisition announcement
~$1MVenture financing raised

Partnerships, launches & the acquisition

NewswireKTX launches a ClientDesk-powered insurance appCanadian UnderwriterTrufla Technology acquires ClientDeskInsurance-Canada.caMobile payments with KixPay and Power BrokerInsurance BusinessKeal and ClientDesk connect the broker experienceBetaKitKanetix partners with ClientDesk

ClaimCast / 2015

A better way to make
an insurance claim.

Co-founder & CEO

MY LEADERSHIP

Product strategyCustomer discovery
Original ClaimCast app showing capture, claim, and connect features
ClaimCast mobile app showing incident location, photo and video capture, and vehicle, driver, police, and claim details

I started by helping people capture and submit insurance claims. Photos, video, and incident details could move directly from a customer's phone into an insurer's workflow.

Working with insurers and brokers revealed a bigger opportunity: the entire policyholder relationship needed a better digital experience.

Watch the original ClaimCast video

ClaimCast laid the foundation for ClientDesk.

Venture &
Community.

Back the builders.
Open more doors.

My work extends beyond the products I lead, through early-stage investing, accelerator programs, and mentoring other founders.

Accelerators

Accelerator experienceAccelerator experience & founder support

Mentorship

I’ve also supported founders as a mentor with Techstars and The Holt Exchange.

MY LEADERSHIP

Founder mentorshipStrategic guidance
MentorMentor

EARLY-STAGE INVESTING & FOUNDER SUPPORT / 2018 - 2023

20+

Technology companies in the portfolio I oversaw

Dream Maker Ventures

As Managing Director, helped deploy early-stage capital, supported founders, and helped launch the DMV Diversity Fund.

MY LEADERSHIP

Early-stage investingPortfolio supportFund development
Read about the fund
Leaders supporting the Black Innovation Program

DMZ Black Innovation Program

Co-founded the program in partnership with the DMZ, contributing to its design and support from founding sponsors.

MY LEADERSHIP

Program designSponsor partnershipsFounder support
Read the program announcementBetaKit: Shopify, DMZ & Dream Maker Ventures partnership

ON GITHUB

Closer to the code.

I stay close to implementation to make better product decisions.

View my GitHub

523contributions since June 2026

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Public repositories I contribute to

ABOUT NEWTON

An operator's instinct.
A founder's perspective.

Newton Asare, founder and product leader

I've worked on the problem from several sides: as a founder turning customer insight into a product, as a leader navigating innovation inside a global bank, and as an investor backing early-stage teams.

That experience shapes how I lead. I care about understanding the customer, setting a clear product vision, and bringing the right people together to deliver.

Product strategyAI product developmentCustomer discoveryTeam leadershipFinTech innovationEarly-stage investing

Let’s talk about what’s next.

Product leadership, useful AI, or your next venture.

Connect with me